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AI Marketing Topics & Guides

Tested, practical guides to using AI in marketing, organized by the job you're trying to do. Compare tools and models, automate workflows, sharpen creative, and build an AI strategy that actually ships, straight from the MarketingAlec newsletter.

Tools & Models

AI Tools & Models

Head-to-head model comparisons and the stack decisions behind them: which AI to hand each task to, and how to build a marketing stack you actually own.

Tools & Models

Why Model Routing Is Now a Marketing Skill

I cut my model bill 64% by routing every job to the right model instead of defaulting to the expensive one. Here is the map: Opus, Sonnet, Haiku, and more.

Learn to route models like a pro →Tools & Models

Split-Mind: Why I Run ChatGPT and Claude Side by Side

Stop choosing between ChatGPT and Claude. The marketers who win route each job to the model that owns it. Here is the split-mind workflow I run daily.

Build your two-tool workflow →Tools & Models

The 3 AI Tools I Still Use (After Testing Over 200)

I've tested 200+ AI tools. Only three earned a permanent seat next to ChatGPT, Gemini, and Claude: NotebookLM, Notion, and Sider.ai. Here's why.

See the 3 tools worth keeping →Tools & Models

Claude Cowork vs Claude Code: Same Engine, Two Doors

Claude Cowork and Claude Code run the same agentic engine. Here's how to pick the right door for your team, governance needs, and terminal comfort.

Pick the right Claude every time →Tools & Models

Own Your Marketing Infrastructure: The Ownership Audit Before You Get Locked Out

Two businesses nearly lost everything switching agencies because they did not own their stack. The exact ownership audit and offboarding checklist I now run.

Own your AI stack →Tools & Models

Your AI Has a Single Point of Failure (And How to Fix It)

If your cloud AI went dark for 48 hours, what happens to your work? Build a three-tier AI stack with a local fallback so no single outage can stop you.

Remove your single point of failure →Tools & Models

How We're Actually Using AI at ScaledOn (and How You Can Too)

The 7 AI workflows we run every week at ScaledOn, plus 4 quick wins you can try this week. Built inside ChatGPT and Claude, not pricey wrappers.

Steal our AI stack →Tools & Models

My AI Marketing Stack: The 3 Tools I Reach For First (Voice, Code, Automation)

The three AI tools that actually changed how I work: Wispr Flow for voice, Claude Code for shipping, and n8n for automation. Why each one earned a permanent seat.

Simplify your stack today →

Automation & Workflows

AI Marketing Automation & Workflows

Agentic workflows and automations that do real marketing work, plus how to decide what to hand off first so automation actually sticks.

Automation & Workflows

The Bottleneck Is You: How to Get Out of Your Own Way with AI

Your business stops the moment you close your laptop because you are the bottleneck. Here is the AI automation ladder that removes you from the loop.

Unblock your team →Automation & Workflows

5 AI Connectors to Set Up Today: Gmail, Calendar, Canva, Drive, and HubSpot

Stop using AI like a smarter Google. Wire ChatGPT and Claude into Gmail, Calendar, Canva, Drive, and HubSpot with copy-paste prompts you can run today.

Ship 5 wins this afternoon →Automation & Workflows

Stop the Excuses: An AI Action Checklist for Marketers

A short, do-it-this-week AI checklist for marketers. Ten reps to close the AI skill gap, from blocking daily practice to automating your first task.

Get the action checklist →

Creative & Content

AI Creative & Content

Prompting, ad creative, and content production with AI: generate on-brand variants at volume and win on the creative lever platforms still leave you.

Creative & Content

ChatGPT Ads: Your Brand's New Battleground

Ads have arrived in ChatGPT, and it's the desktop-to-mobile shift all over again, only faster. Here's the 5-action playbook to move before CPCs spike.

Get ahead on ChatGPT ads →Creative & Content

Power Prompt: Why Your Ad Creative Matters More Than Your Targeting

Creative quality explains 56% of Meta auction outcomes, more than bid, targeting, and placements combined. Here is the power prompt that ships winning variants.

Win on creative, not targeting →Creative & Content

Stop Creating Ads the Old Way: The AI-Native Creative Process

Most teams use AI to speed up a broken ad workflow. Here is the AI-native process I run instead: more good creative, fast, and the platforms pick the winners.

Fix your ad budget leak →Creative & Content

The AI Ad Prompt That Lifted Meta Performance 71%

A copy-and-paste prompt that turns a blank canvas into four testable Meta ads built on Self-Determination Theory, so each click is worth more than the last.

Get the ad-creation prompt →

Strategy & Growth

AI Marketing Strategy & Growth

The leadership and strategy side of AI in marketing: adoption, governance, and the operator mindset that separates results from hype.

Strategy & Growth

Daycare for Teenage AI: A Calm Plan for the Frontier-Model Era

Frontier AI is brilliant in flashes and confidently wrong the rest. Treat it like a gifted teenager: supervise it, build the skill, use your runway wisely.

Make AI actually work for you →Strategy & Growth

Stop Making AI So Complicated: 3 Simple Steps That Actually Work

You don't need 47 prompts or another framework to use AI well. Here are the three simple steps I teach marketers that you can start this week.

Cut through the AI theater →Strategy & Growth

The AI Divide in Marketing: Operators, Experimenters, and Holdouts

The real AI gap in marketing is not access, it is behavior. Why Operators pull ahead, Experimenters stall, and Holdouts wait, and how to switch lanes.

Get on the right side of the divide →