Choosing the Right Tool For You

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This is a quick one, but important nonetheless.

As you know, AI has become an essential tool for marketers to streamline processes, analyze data, and personalize customer experiences.

However, there are so many AI tools to choose from, it’s sometimes difficult to know where to begin…

Understanding the various AI marketing tools available to you, will help you make informed decisions on how to best leverage them for your marketing strategies. It will save you time and money in the long run.

No BS Guide to Creating Stunning AI Ad Images

article image cover for no bs guide to creating stunning ai ad images

I have no natural ability to make effective Ads… but with AI, I have a shot.

The process between delight and disaster is in your Process.

Creating captivating ad images is no small feat, especially in needing them to work over Facebook, Instagram, Google, and Programmatic. But what if you could harness the power of AI to not only improve your process but also enhance the effectiveness of your ads?

Your No-BS Guide To: Creating an Ad in Canva

image cover for article your no-bs-guide-to creating an ad in canva

So you’ve created a unique image using Alec’s AI image creation guide.
Now to apply this image to an ad, and convert!

As a small business owner and non-graphics specialist, my app of choice is Canva. I use Canva DAILY for ad creation, and after using it for four years, it’s safe to say I know the ins-and-outs of this incredibly easy-to-use app.

When it comes to creating ads, it’s important that you verify a couple of things before you start creating your ad…

From Underpowered to Unstoppable: The 4 Cylinders of a Modern Marketing Engine

image cover for article from underpowered to unstoppable: the 4 cylinders of a modern marketing engine

I have made this mistake too often to count where my product or offer is so good that I mistakenly think I can run my marketing process on only one cylinder.

It’s painful to see great companies and products struggle with underpowered marketing. In a world where you see hundreds of Ads a day and recall none of them, you need a process to bust through your prospect’s mobile phone addiction.

Your marketing doesn’t have to struggle. Adopt your own marketing engine.

Transform Your Email Strategy: Top 2% Tactics

image cover for article transform your email strategy: top 2% tactics

We have all been there. We need better marketing performance but have a limited budget to make it happen.

Email should be your #1 Marketing ROI driver! 👌
But all too often our email tactics have gone stale. Let’s take a look at how you should be Learning, Leading, and Managing your email efforts for 2024.

Learn = Resources we love to master email

Lead = Tactics on how the pro’s are doing email to up your game

Manage = As a senior marketing leader what is important to win at email

Upskill or Bust: Transforming Your Digital Marketing Team

image cover for article upskill or bust: transforming your digital marketing team

My digital marketing students come for two reasons. They want to get better at Digital Marketing, or their boss sends them to class. Salesforce research revealed that 59 percent of workers have had fewer opportunities for workplace learning since the pandemic.

Are you the boss or the self-directed student? I have seen hundreds of organizations fail to produce the change they desire. Please align first on the Why of Learning and then tackle the Leading (SEO, AI, Media Buying) and last How to manage it.

Crush the Email Clutter with Killer Personalization!

image cover for article crush the email clutter with killer personalization!

Email is the #1 ROI marketing activity, but often, your inbox is filled with boring and mundane marketing emails. Please! Stand out in a crowded inbox; it’s not enough to send generic blasts. You must tailor content to meet the interests and needs of your email subscribers. This will enhance engagement rates, foster loyalty, and ultimately drive conversions. Personalization goes beyond addressing recipients by name—it’s about delivering authentic content that demonstrates your marketing superpower to your audience. 📈