What is Ad Fraud?

Ad fraud and Bots come in many forms, each designed to siphon budgets without delivering results. Common types include click fraud in PPC campaigns, where bots or competitors generate fake clicks to exhaust budgets, and impression fraud in display advertising, using tactics like ad stacking and pixel stuffing to inflate metrics without delivering value.

1. Form Bots
2. Spam Bots
3. Spy Bots
4. Zombie Computers/Botnets
5. Malicious Chatbots
6. Click Bots